Cookies Management and Use Policy
Cookies Management and Use Policy
About cookies
The PASQAL website uses cookies. Cookies enable us to personalise content and advertisements, provide social media and network functionalities and analyse site activity. We also share information about the use of our website with our social media network, advertising and analytics partners, who may combine this with other information you have provided to them or that they have collected during your use of their services.
Cookies are small text files automatically saved in your browser by a website when you visit the website. They can be used to make your user experience more efficient when browsing the web or to personalise the content and advertisements presented on the website, for example.
The purpose of using cookies on our website
We use cookies for several purposes:
- To make your user experience more relevant and efficient (for example, by remembering your password for future logins);
- To personalise the content and advertisements we present;
- To provide social networking features;
- To analyse web activity (audience).
With your consent, we also share information collected through cookies about the use of our website with our social networking, advertising and analytics partners, who may combine this information with other information that you have provided to them or that they have collected during your use of their services, by means of third-party cookies.
Some cookies are essential for the site to function correctly. For these necessary cookies, consent from the site user is not required by law. For all other types of cookies, we need your consent to use and manage them.
This site uses different types of cookies. A full list of these cookies, their purpose and how long they are stored is given below. Some cookies are placed by third-party services that appear on our pages.
To find out more about who we are, how you can contact us and how we process personal data, you can consult our External Personal Data Policy.
Necessary cookies
Necessary cookies help to make a website usable by enabling basic functionalities such as page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Name |
Provider |
Purpose |
Expiration |
Type |
_gat |
Google Analytics |
Used to limit the request rate, reducing data collection on high-traffic sites. |
1 minute |
Performance |
pi_opt_in |
Account Engagement |
Used to remember the user’s choice regarding the refusal of tracking cookies. |
10 years |
Functional |
pardot |
Account Engagement |
Active only during the browsing session; records form sessions and login preferences. |
Session |
Session |
Statistical cookies
Statistical cookies help website owners, by collecting and communicating information anonymously, to understand how visitors interact with websites.
Name |
Provider |
Purpose |
Expiration |
Type |
visitor_id + domaine |
Account Engagement |
Uniquely identifies each visitor with a unique ID; used for tracking behavior on the site |
10 years |
Tracking Cookie |
Ipv |
Account Engagement |
Allows you to track page views during a given session |
30 minutes |
Tracking Cookie |
_ga |
Google Analytics |
Used to distinguish users by assigning a randomly generated number as a client identifier; included in each page request to calculate visitor, session and campaign data for the site’s analytics reports |
2 years |
Measure cookie |
_gid |
Google Analytics |
Stores and updates a unique value for each page visited to distinguish users and generate statistical data about visitors’ use of the site |
24 heures |
Measure cookie |
_ga_<container-id> |
Google Analytics |
Used to maintain session state |
2 ans |
Measure cookie |
_pi |
Account Engagement |
Allows to distinguish users and measure the effectiveness of advertising campaigns |
1 an |
Measure cookie |
Marketing Cookies
Marketing cookies are used to track visitors across websites. The aim is to display advertising that is relevant and interesting to the individual user and therefore more valuable to publishers and third-party advertisers.
Name |
Provider |
Purpose |
Expiration |
Type |
_gcl_au |
Google Ads |
Used to understand user interaction with the website after viewing or clicking an ad; used to measure conversion and target ads |
3 months |
Advertising |
_gcl_aw |
Google Ads |
Ad conversion tracking; used to measure the effectiveness of ads by tracking users’ actions after they click on an ad |
90 days |
Advertising |
_gac_gb_<property-id> |
Google Ads |
Measures conversion and is used to link activity across devices after users click on a Google ad |
90 days |
Advertising |